About Us

Welcome to Ever Zoey - Where Growth and Wellness Bloom

At Ever Zoey, we believe wellness is not just a destination—it’s a journey of growth, balance, and self-care. It’s about choosing intention in every moment, nourishing your body, and creating a space for you to thrive—physically, mentally, and emotionally. Whether you’re embracing health challenges, seeking mindful products that elevate your life, or simply looking for tools to foster inner peace, we’re here to support you every step of the way.

I’m Alex Morgan, founder of Ever Zoey Wellness, and a mother to my vibrant 4-year-old daughter, Zoey. My own wellness journey has been shaped by challenges—navigating Type 1 diabetes, celiac disease, and managing mental health struggles like anxiety and depression. Through every setback, I’ve learned the power of growth. The biggest turning point came when I realized that my wellness journey could be intentional, starting with small, mindful choices that make a big impact. And that’s how Ever Zoey was born—a space where intention meets care, and where everyone has the chance to take control of their wellness.

Ever Zoey is more than a store—it’s a wellness boutique that brings together carefully curated products designed to nourish every part of you. From all-natural supplements and vitamins I personally stand behind to self-care essentials, each item we offer has been selected with love, care, and mindfulness.

We understand that wellness is a deeply personal journey—what works for one person may not work for another. That's why we focus on products that support your individual needs. Whether you’re looking to manage stress, find balance, or create a more mindful and calming space in your home, you'll find thoughtfully selected items that resonate with your personal wellness practice.

At Ever Zoey, we believe that self-care is a ritual. The products you choose should not only support your well-being but also feel like an extension of your daily care. That’s why our collection includes everything from calming candles and aromatherapy soaps to journals that help you reflect, set intentions, and connect with yourself on a deeper level. All designed to promote relaxation, rejuvenation, and a sense of grounding in your everyday life.

I’ve carefully selected each item in our store because they align with my own values of mindful living and natural wellness. Many of these items are part of my own routine—things I’ve found that make me feel better, grounded, and supported, despite the challenges I face as a mother and an individual with chronic health conditions.

We’re here to help you create a sanctuary—a space where everything you use serves a purpose, from wellness supplements that support your health to cozy, intentional care items that help you feel nurtured and at peace. Our products reflect a commitment to natural, mindful care that encourages holistic well-being.

Exciting News: The River House Collective

One of our most exciting milestones is the creation of The River House Collective, where we’ll soon open our Wellness Studio and host wellness retreats. This dream has been years in the making, and we’re thrilled to share it with you. Set along the serene Lahave River in Nova Scotia, we’re planning to build a space that blends nature with mindfulness. Our geodesic domes will provide a sanctuary for rejuvenation, healing, and connection to the earth, and will also be available for rent.

Just a short distance away, our Wellness Studio will offer yoga, breathwork, life coaching seminars, and much more. This space will be the heart of Ever Zoey, where community, growth, and wellness come together to foster a deeper connection with yourself and the world around you.

A Family-Driven Mission of Wellness

None of this would be possible without the unwavering support of my incredible family, especially my partner, Sean. As a skilled medical professional with personal experience navigating wellness challenges like ADHD, Sean brings invaluable knowledge and perspective to our mission. Together, we’re combining his expertise with my lived experience to create something truly special—a space where you can feel supported, understood, and empowered to grow.

At Ever Zoey, we’re here to help you create balance in your life, from the products you choose to the way you engage with your wellness. It’s about building a foundation of mindfulness and intention—one that feels authentic to your needs and gives you the tools to thrive, no matter where you are in your journey.

Join Us in Growing Together

Ever Zoey is more than just a business—it’s a movement toward health, self-care, and intentional living. My journey has been imperfect, filled with lessons, setbacks, and triumphs. But through it all, I’ve learned that wellness is a lifelong practice, and each day offers an opportunity to grow. As a mom, I want to show Zoey the power of living a healthy, organic, and abundant life.

Thank you for joining us on this journey of intentional wellness. Together, through mindfulness, self-care, and community, we can create a life of flourishing and balance.